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Buying Respectability

Imagine that you're a company that is increasingly besieged by complaints that your heavily advertised junk foods and sugary drinks are contributing to obesity, diabetes and other health problems. The First Lady has even gotten into the act, making "eating healthy" a personal priority. Naturally, the company wants to neutralize public criticisms about its unhealthy products and refurbish its corporate image.

What better way than to buy a slice of respectability and high-minded objectivity from an Ivy League school -- say, Yale University?

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news and perspectives on the commons

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