After Greenwashing: Faux Localism

Spurred by the recession, the revolt against processed foods and a desire to help one’s neighbors, the movement to "buy local" is gaining some serious ground. The evidence: mega-corporations from Wal-mart to Barnes & Noble to Starbucks are trying to shed their images as purveyors of mass-marketed commodities and associate themselves with the credibility enjoyed by local businesses. Will it work?