trademark

Jack Wolfskin, a British maker of outdoor equipment, owns a trademark on its logo, a wolf-paw print. It arrogantly thought that it could have absolute, exclusive control over an image that has been known to humankind for millennia. And now it is reaping the whirlwind for its hubris.

In a rare setback for McDonald’s, a court has ruled that the fast-food chain does NOT have a trademark monopoly on the prefix "Mc." Congratulations are in order for McCurry Restaurant of Kuala Lumpur, Malaysia ("Home Food, Away From Home, Tasty and So Goood!") The eatery spent eight years trying to establish that the San Diego-based purveyor of fast food, with over 30,000 outlets in 100 countries, does not legally own the Irish prefix "Mc."