The Many Innovative Spheres of Organized Sharing
Fifteen years ago, the American group Shareable filled a huge void in public consciousness when it began reporting about creative forms of sharing. Its web magazine introduced people to tool libraries, mutual aid networks, food-sharing systems, “shareable cities,” social co-operatives, tiny houses, and other neglected forms of collaboration.
Based in the Bay Area, Shareable is a worker-directed “news and action hub” that, in its words, “promotes people-powered solutions for the common good.” Despite a fairly small staff, the nonprofit has been a catalytic force nationally in promoting commoning and progressive change.

Around 2018, however, Shareable became a victim of its own success in its reporting on commoning. Commercial news outlets stepped up their coverage of Shareable’s themes, expanding social awareness of organized cooperation (hooray) – but that mainstream attention also began to eclipse Shareable’s visibility as a changemaker (boo). Meanwhile, Google and Facebook revamped their digital algorithms to steer Internet users interested in sharing to more popular, mainstream websites, siphoning away a big chunk of Shareable’s followers.
These circumstances pushed Neal Gorenflo, Shareable’s then-executive director, and Tom Llewellyn, then-education and outreach director, to realize: Maybe the most urgent priority should be to organize people.
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